Go to mccnh.edu/programs for even more details about this and other MCC programs and certificates.
This program prepares students to understand the marketplace and consumer wants and needs. Marketing classes integrate theory and practical applications, while applying related business knowledge of computers, accounting and management principles.
After completing the Marketing degree program, students will be able to transfer to a 4-year college or university with a solid marketing and overall business studies foundation or be eligible for employment in an entry-level marketing position.
Graduates of this program will be able to:
- Identify the marketing mix variables: product, price, place and promotion.
- Create and develop an integrated marketing communication plan, including marketing objectives, strategies and tactics.
- Analyze consumer decision making as it relates to consumer buying behavior and marketing decisions.
- Analyze the decision-making process in marketing products internationally and understand the role marketing plays in a global economy.
- Identify the components of a successful advertising campaign and implement the campaign; create and develop an advertising brief.
- Demonstrate knowledge of various advertising media such as print, radio, television, outdoor advertising and direct response, etc.
- Apply the strategic selling model to personal selling activities.
- Engage in a personal selling situation with emphasis on the customer relationship and deliver a personal sales presentation using a sales portfolio and other sales tools.
Associate Degrees in Accounting, Business Communications, Business Studies, Management, and Marketing are accredited by the Accreditation Council for Business Schools and Programs (ACBSP). ACBSP is recognized by the Council for Higher Education Accreditation (CHEA). MCC's national accreditation allows graduates to transfer to 4-year colleges and universities in all regions of the country