Principles of Marketing: A Global Perspective (No-Cost Course Materials)
College
Manchester Community College
CRN
10502
Course
CR
3
Dates
9/22-12/13
Days
T
Times
11am-12:30pm
Hybrid
Cost
$750
Term
Fall 2025
Class Type
Day Classes
Hybrid Classes
No-Cost Course Materials
Course Description
MKTG125M - Principles of Marketing: A Global Perspective This course is designed to provide students with a basic understanding of the entire marketing process from a managerial point of view. Students have the opportunity to examine the marketing system and strategies for the marketing of consumer and business products. Other topics covered include: the global marketing environment, customer relationship management, target markets, market segmentation, customer behavior, market research, retail and wholesale environments and specialty marketing. An emphasis is placed on the marketing mix – product, price, place, and promotion.
Focus Area
Business
PTRM Start Date
12-Week Term (starts 9/22)
Section