Sports and Entertainment Marketing
College
Manchester Community College
CRN
20766
Course
CR
3
Dates
2/09-5/09
Days
W
Times
12:30-2pm
Hybrid
Cost
$750
Term
Spring 2026
Class Type
Day Classes
Hybrid Classes
Course Description
MKTG150M - Sports and Entertainment Marketing The world of sports and entertainment is not immune to market forces that necessitate the application of sound marketing practices. Students will study successful and unsuccessful marketing efforts of actual entities ranging from sports to music to cinema. Students will be required to analyze the effectiveness of several sports and entertainment marketing programs via field study exercises and case studies. Students will also complete detailed marketing projects for a sports or entertainment franchise of their choice. Prerequisites: none
Focus Area
Business
PTRM Start Date
12-Week Term (starts 2/09)
Section